One on One
As a fractional CMO, I help you build full global marketing strategies for your business. Through my network of other marketing experts, I don't just offer a full-service agency offer, but will help you with a tailored offer to your needs.
This offer is dependent on the stage of your business. As I have worked with corporates, startups and leading brands, I can tell you exactly what you need so we don't burn money.
3 months identity & value identification and strategy setup
6 months of identity & strategy setup with team activation
Support over 12 months period to enable large scale impact
Ines managed the translation and localization of SEO & content for LRN, a large multi-national company.
The client was very happy with her work, and so were we. She has a high level of expertise and great management skills. It was a pleasure working with her.
CEO at kloos.at
Ines has been my go-to person, developing the whole marketing and brand strategy for my business.
She has led the marketing functions, including hiring for my business. I am sure I would not be where I am today!
Founder at ADJ Elevate
Ines has done a great job in getting our new website live! She onboarded a SEO & Webspecialist and helped us redo our content - translating complex medical text into compelling content our patients love and understand.
I can highly recommend her, she just knows everything about marketing.
CEO at Therapy Center Medicus
I have worked in hypergrowth startups and for international brands to develop their teams and marketing strategies on a global scale. I specifically help companies in the social impact and tech space or brands with a bigger purpose find their why and attract communities, through a strong message and brand presence, combined with growth marketing.
Over the past 10+ years, there is not any marketing discipline I have not worked in hands-on myself (which is in my opinion, very important to drive strategic decisions). So performance marketing, SEO/Content, .. you name it!
However, I currently see strategic consulting, brand, content, and growth marketing as my primary focus.
Sometimes, I do go out of my “niche”, when I can see bigger potential with your company. I an ensure you that every strategy is approached differently, and I never follow the same steps & approach.
Many agencies will sell you a pre-defined package without understanding what you really need as a business. As a fractional CMO & consultant, I help you as your right arm to build your in-house functions and get you set up with the tools and expertise you need to scale.
When I work with businesses, I can tell pretty quick where the bottlenecks lie and how long it will take to get there. Based on my “detective work”, I can tell you what’s needed, as we both do not want to work towards unrealistic expectations on both ends.
To avoid frustration, I have introduced an “expectations check” prior to working together.
This should not be some forced partnership, but something we are both happy working towards to, creating the biggest impact & best possible outcome.
I do have the Mini, Medium and Large Packages available, which are charged on a monthly retainer. You can speak with me directly HERE (link), so we can find the best option for you!
I have heard others say they like my calm, empathetic, and kind leadership style, paired with my broad global expertise in strategic marketing & leadership. In a noisy marketing world, this down-to-earth approach was often experienced as quite different, and this is why people come to me (at least that’s what I have been told!).
I have achieved 3x month-on-month revenue increase on marketing strategies for companies before. However, to be realistic, many times it takes 3 months to 6 months minimum work, and it very much depends on the ressources, internal setup and budgets we are working with.
As mentioned, business growth is to be seen holistic, as marketing can be seen as a long-term investment being made in you and your business. While I am also used to working with the quick wins, and I know we can’t JUST keep waiting, I can ensure you, that when you focus on long-term strategy, you will see the results come through more consistently.
This requires detective work, a deep understanding on consumer behavior & CX, and a big focus on messaging and positioning. This pre-work will bear its fruits a lot longer, while at the same time we'll aim to get some immediate results through.
The easiest way to reach me is, if you book a call HERE or message me on LinkedIn. If you are an established company, I will start with an initial audit first, and then advise you which type of strategy will work best for your business.
If you are a business that aims to expand into new countries, we will adapt your existing messaging to the new markets you are entering, adjusting to new markets.
If you would like to book me for speaking engagements, or interviews, feel free to reach out to me on LinkedIn directly!
Germany, Austria, Switzerland, United Kingdom, US, France, Spain, Italy, Netherlands… and there are more in the pipeline!
As a very curious marketer, I love developing marketing strategies for new markets and learn about the differences in audience behavior.
