Cross-cultural brand and content activation

Activate You

We'll activate your core values to fix the missing link to your teams and communities.

Activate Leaders

Activate Your Brand

We'll build aligned business functions through a holistic business growth strategy, and empathetic leadership.

Activate Companies

Cross-cultural brand and content activation

Building the brand, and content strategy for an edtech unicorn. Hiring a team of content marketers, and 50+ content writers.

Challenge

Building the brand foundations for a leading EdTech unicorn, including the development of an empowerment concept for parents and students, the implementation of the whole inbound marketing strategy, as well as building a content marketing team of 55+ members across 6 markets.

Solution

Brand setup (tone of voice, visual identity, message, content)
Development of content strategy across 6 markets
Video creation, social media post creation, blog post creation following SEO guidelines
Hiring, onboarding and leading a content marketing function of 55+ staff members across 6 markets

Results

+300%

MoM blog traffic increase for the DACH market, and +200% for the other markets

+750.000

monthly organic visitors across all markets

4:1

ROI of 4:1 on warm leads generated

What they say

Ines is a dedicated marketing professional with a deep understanding of the industry. Her experience managing budgets and personnel make her excel in strategic leadership, collaboration, and innovative thinking.

Pierre V.

ex-Head of SEO & Content, GoStudent